Loknete Vyankatrao Hiray Arts Science & Commerce College Panchavati, Nashik, (MS)

Structure of the course:

Diploma in Travel and Tourism is a diploma course. Separate examination will be conducted for the Diploma course. Total 60 credits are assigned to this course. There will be two semesters with 30 credits each. In the second semester Field Visit/Study tour will be organized and accordingly Project Report should be prepared by the students.

Duration of the course: -

1. The duration of the diploma course shall be of 1 Year.

2. Each working day shall consist of five hours of teaching with practicals.

3. One Internal Test will be conducted for each paper.

4. One assignment per paper will be allotted to the students.

5. Feedback of the course will be collected at the end of the course.

Eligibility for admission: -

1. Minimum qualification:

a) The students of minimum XII Std. Passed or equivalent examination.

2. Age Limit: - 18 Years onwards

3. Intake Capacity: 50 Students Only

Course fee: The registration fee for this course is Rs. 1000 for all.

Teaching Faculty

Semester-I

DTT - C-101: TOURISM CONCEPTS & PRINCIPLES

Objective:This will be an introductory module giving the basis of tourism studies. This will give an overview of tourism industry and various organisations.

Course Contents:

Unit – I Introduction:What is Tourism? Definitions and Concepts, tourist destination, services and industry, definition and historical development, Past to 2 nd world war, recent and current 1945–2002, Future from 2002 onwards. General Tourism Trends. Types of Tourists, Visitor, Traveller, and Excursionist–Definition and differentiation. Tourism, recreation and leisure, their inter–relationships.

Unit – II Tourism Products & Attraction:Nature, Characteristics and Components of Tourism Industry. Why it is different from other types of consumer product? Elements and characteristics of tourism products. Tourism product production system, Tourism Product Life Cycle, typology of tourism products.

Unit –III Types and Forms of Tourism:Inter–regional and intra–regional tourism, inbound and outbound tourism, domestic, international tourism. Forms of Tourism: religious, historical, social, adventure, health, business, conferences, conventions, incentives, sports and adventure, senior tourism, special interest tourism like culture or nature oriented, ethnic or ‘roots’ tourism and VFR.

Unit – V A study of International Tourism Organisations:Origin, location and functions of WTO, IATA, PATA, ASTA, UFTAA, and ICAO.

Suggested Readings:

• Mill and Morrison, (1992), The Tourism System: An Introductory Text , Prentice Hall.
• Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.
• Burkart and Medlik, (1981), Tourism: Past, Present and Future ,Heinemann, ELBS.
• Mill, R.C., (1990), Tourism: The International Business, Pretience Hall, New Jersey.
• Bhatia, A.K., - International Tourism
• Seth, P.N., (1999) Successful Tourism Management (Vol 1 &2)

DTT - C-102 :Tourism Management - I

1.Organised travel:Travel for pleasure, A peace time activity, Paid holiday concept in Europe, Changing travel attitudes, Technological change & their effects, Defining tourism & foreign tourists, Tourism Products: Definition, Concept and classification

2.Tourist Transportation: Air transportation:2 Tourist Transportation: Air transportation: The airline industry present policies, practices. Functioning of Indian carriers. Air Corporation Act, Air charters.

Surface Transport:Rent-a-car Scheme and Coach-Bus Tour, Fare Calculation. Transport & Insurance documents, All-India Permits

Rail Transport:Major Railway Systems of World, (Euro Rail and Amtrak) General information about Indian Railways, Types of rail tours in India:, Place-on-Wheels and Royal Orient, Deccan Odessy, Toy Trains. Indrail Pass.

Water Transport:Historical past, cruise ships, ferries, hovercrafts, river and canal boats, Fly-cruise.

3.Tourism marketing & management:Need for marketing in tourism, defining tourism marketing, the tourist product, special features of tourism marketing, marketing process, marketing research, market segmentation, market targeting, tourism promotion, advertising, public relations, public relation technique

4.Travel agency operations:Thomas cook, American express, Cox & Kings / TCI, Scope & role of retailers, modern travel agencies, travel organization, handling a client -WATA guidelines, your relation with service suppliers

5.Travel agency appointments:International air transport association (IATA), Trade association activities, Traffic conferences & activities, IATA allied services, IATA accreditation for travel agency, IATA controlled approval, International regulations, Indian association of tour operator, World tourism and travel council, Federation of Hotel & Restaurants.

DTT - C-103: PRINCIPLES OF MARKETING-I

1.The Marketing Process:Approaches to the study of marketing, Evaluation, The modern concepts of marketing components of hospitality product

2.The Role Of Marketing Organization:Organizing for marketing, Evolution of marketing organization, Principles of organisational design & marketing organisation structures, Organisational problems , Planning & control of marketing operations,
Problems of marketing planning, Sales forecasting - a planning tool, Control of marketing operations

3.Micro & Macro Environment:Meaning & dimensions of market, Market segmentation, Indian market, Marketing opportunities

4.Consumer Behavior:Consumer behaviour: meaning & importance, Consumer buying process, Determinants & explanations of consumer behavior, Conclusion

5.Marketing Research:Marketing research : meaning & scope, Contributions & limitations of marketing research,Profile of marketing research in India, Marketing research procedure, Types & techniques of marketing research, Marketing research organisation

6. Product : Planning & Life Cycle:Product : meaning & role, Product planning & process, Product life cycle

DTT - C-104 BUSINESS COMMUNICATIONS

DTT - C-105 COMPUTER FUNDAMENTALS

COMPUTER AND INFORMATION SYSTEM

Objectives:The module is prescribed in the course to inform the students about the role of Computer Information systems in travel trade. The prescribed unit enhance the skills of students especially when they will be attached for practical.

Course Contents:

Unit – I Basic Computing:An appreciation of computer hardware and terminology, The use of an operating system, various programming languages, A descriptive survey of some of the important application: communication, office systems, information storage and retrieval of Data.

Unit – II Office Work:The study and use of typical micro–computer storage software packages such as word processor, spreadsheet and MS Office (Word, Excel, Powerpoint, Access and Outlook Express)

Unit – III Internet:Management information systems, Office automation, E-mail and electronic highway, Internet, Web Page Designing.

Unit – IV Computer Networking:What is CRS, How it functions. CRS for Rail Transport, Hotel Bookings, Airlines: Different packages used: Abacus, Fantasia, Amadeus,Apollo-Galileo, Sabre etc. Use dummy of one for the CRS packages (if available).Practical of CRS.

Unit – V Computer Presentation:Introduction to a statistical package (SPSS), Presentation Graphic Tools. Multimedia technology. Role of Computers in Travel and Tourism.

DTT - C-106: INTRODUCTION TO ACCOUNTING-I

1. Introduction

2. Double Entry System - Meanings / Advantages

3. Concepts & Illustration

4. Journal
4.1 Concepts & Illustration

5. Ledger
5.1 Explanation & Illustration

6. Trial Balance
6.1 Explanation & Illustration

7. Subsidiary Books
7.1 Explanation & Illustration

8. Cash Book
8.1 Explanation & Illustration

9. Petty Cash Book
9.1 Explanation & Illustration

Semester-I

DTT - C-201:Tourism Management – II

Paper Unit –I : Organised Travel Defining Tourist & Tourism viz:
inbound, outbound, domestic, maintenance of tourism products, Alternative tourism, Mass tourism, Special Interest Tourism.

Unit II : Itinerary Development
Introduction, meaning and definition, types of itineraries, how to develop an effective itinerary, functions of tour managers and planning tools for an itinerary.

Unit – III : Tour Packaging Management
Concept, Origin and development of Tour Packaging, Types of Tour, Component of a Standard Package Tour, Factors affecting Tour Formulation, Tour Designing Process, Significance of Package Tour, Tour Brochure.

Unit – IV: Travel Agency Marketing
Marketing Concept, unique features of Travel Marketing, Significance of Travel Agency Marketing, Developing a Tour Marketing Plan, Marketing Strategy of Inbound & Outbound tours.

Unit –V : Travel Trade Organizations/Associations
Need and Significance of Travel Trade Association, Role and Contribution of ASTA, PATA, TAAI.

Unit – VI: Human Resource Development For Tourism
Introduction of HRD meaning, Concept and Significance, HRD systems, models and Practices in Travel Industry, Tourism Manpower Strategies, Training and Development, HRD problems and issues in Travel Industry.

Unit – VII: MICE
Meetings, Incentives, Conferences and Exhibitions – Definition. Travel &

UNIT - VIII: Tourism Planning Policy and Development
Concept, Need, Objective and Tourism Goals of Tourism Planning Policy and Development.

UNIT –IX: Hotels Definition, Historical background, Role of Hotel Industries in Tourism, Types of Hotels, Alternative Accommodation.

UNIT –X: Fairs and Festivals
Need for Fairs and Festivals, Features of Fair – Types of festival – Seasonal, Cultural and Tribal, Major fairs and Festivals of India.

UNIT –XI: Travel Formalities in India
Visa –Requirements –Types of visas –Currency regulations –Custom formalitiesDifferent types of taxes. Restricted and Protected areas – types of restrictions. Health Regulations.

DTT - C-202:TOURISM MARKETING

Objectives: The course includes the operation techniques of tourism marketing. The students are expected to attain a basic knowledge of marketing principals, study to suitability of alternative promotional approaches to and formulate marketing plans and promotional approaches to tourism and other related organizations.

Course Content:

Unit – I Marketing: Core concepts in marketing; Needs, Wants, Demands, Products markets. Marketing management philosophies-Production, Product, Selling, Marketing and societal perspectives. Economic importance of marketing.

Unit – II Analysis and selection of market: Measuring and forecasting tourism demand; Forecasting methods, Managing capacity and demand. Market segmentation and positioning (STP)

Unit – III Marketing Strategies: Developing marketing environment, Consumer buying behaviour, Competitive differentiation and competitive marketing strategies. New product development. product life cycle, Customer satisfaction and related strategies in internal and' external marketing; Interactive and relationship marketing.

Unit – IV Planning marketing programmes : Product and product strategies; Product line, Product mix Branding and packaging. Pricing considerations. Approaches and strategies. Distribution channels and strategies.

Unit – V Tourism Marketing : Service characteristics of tourism. Unique features of tourist demand and tourism product, Tourism marketing mix. Marketing of Tourism. Services : Marketing of Airlines, Hotel, Resort, Travel Agencies and other tourism related services-Challenges and strategies..

DTT - C-203 TOURISM POLICY AND PLANNING

Objectives:The module will expose the students about the Tourism policy of India and of a few tourism states of the country.

Unit – I Introduction:Concept of Policy, Formulating tourism policy, Role of government, public and private sectors, Role of international multinational, state and local tourism organisations in carrying out tourism policies.

Unit – II Tourism Policy:Study of National Tourism Policy 1982 and 2002, National Action Plan on Tourism, 1992: Special Tourism Area Development Programme. The concept of National Tourism Board, National Committee on Tourism, Case study of tourism policies of a few states (Uttar Pradesh, Rajasthan, Kerala, Madhya Pradesh,). Investment opportunities and government policy for investment in hotel/tourism industry. Sources of funding.

Unit – III Understanding Tourism Planning:Conceptual meaning of Tourism Planning, Evolution of Tourism Planning, General Concepts of Planning, Levels and Types of Tourism Planning, Background Approach and planning scale. Public and Private sectors role in Tourism Development. Analysis of an individual Tourism Project (development of the Buddhist circuit)

Unit – IV International Agreements:Chicago Convention, Warsaw Convention, Open Sky Policy, Bermuda Convention, Euro Agreement, Schengen Agreement

DTT - C-204: International Tourism

1.Globalisation & tourism sector
Globalisation & the business world, the tourism industry, challenges, Factors affecting Global & regional tourist movements, Demand and origin factors, destination & resource factors. Contemporary trends in international tourist movements.

2 The emergence of international hotels & tourisms
Historical aspects, development of chains, development abroad, airline connection

3.Political aspects of the international travel and tourism
Barriers to travel, tourism investment & business, regulations, international organisations dealing with barriers viz : WTO, IMF, IHA, need for government support of tourism, national tourism organizations, political stability, travel advisories, political risk, crisis management

4.International hotels

5.Balancing global & local perspectives
Operating in a multinational environment

6.International rules & regulations -a brief study

7.Human resources & cultural diversity
Understanding cultural diversity, cultural perceptions, business protocol, cultural considerations in negotiations

8.International tourism sales & marketing
Market research, developing an international marketing strategy, understanding various travel distribution systems viz GDS, product positioning

9.Global competition & the future
Long -term tourism growth trends, tourism growth in major regions, transportation developments, technology & automation, Development issues, tourism & the environment.

DTT - C-205: TOURIST RESOURCES OF INDIA

Objective:The module gives information of countries tourist places of national and international importance and it helps students to know the background elements of tourism resources.

Course Contents:

Unit – I Natural Resources:Resources: Wildlife Sanctuaries, National Parks and Natural Reserves in India (Jim Corbett Tiger Reserve, Bharatpur Bird Sanctuary, Valley of Flowers, Kanha, Kaziranga, Sasan Gir, Dachigam, Ranthambhore and Keoladeo Ghana)
Hill Stations: Study of Hill Station attractions and their environs with case studies of Mussoorie, Nainital,Munnar and Ooty.
Beaches and Islands: Beaches in Goa, Kerala, Orissa. Andman Nicobar & Lakshdvip islands.

Unit –II Popular Tourist Resources:
Delhi, Agra, Jaipur, Khajuraho, Varanasi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Mahabalipuram, Madurai, Tanjore, Hampi, Ellora, Elephanta, Konark and Fatehpur Sikri
Monuments- Qutub Minar, Atala Mosque (Jaunpur), Kirtistambha (Chittor), Sher Shah Suri’s Tomb, Sikandara, Red Fort (Delhi), Taj Mahal, Golden Temple (Amritsar), Hawa Mahal (Jaipur), Bara Imambara (Lucknow).

Unit-III Pilgrimage Destinations:
Hindu:Charo Dham Yatra, Jyotirlinga Yatra, Devi Yatra Vindhyachal (U.P.) Kamakhya (Assam), Vaishnavadevi, Kashi, Prayag, Gaya, Ayodhya, Mathura–Vrindavana, Allahabad, Ujjain, Hardwar, Nasik, Gangasagar.

Buddhist:Lumbini, Bodhgaya, Sarnath, Kushinagar, Sharavasti, Sankisa, Vaishali, Rajgriha, Kapilvastu, Nalanda, Sanchi, Ajanta.

Jain:Kashi, Pavapuri, Shatrunjaya, Girnar, Mt. Abu, Sharavanbelgola, Palitana

Muslim:Ajmer Sharif, Nizamuddin (Delhi), Fatehpur Sikri, and some important Mazars.

Sikh:Patna, Nanded, Guru-ka-Tal (Agra), Amritsar.

Saint:Kabir, Tulasi, Raidas, Sankaracharya.

Unit – IV Fairs and Festivals:
Kumbha, Pushkar, Sonepur, Dadari, Tarnetar, Chhatha, Pongal/Makar-Sankranti, Baishakhi, Meenakshi Kalyanam, Holi,Gangaur, Onam, Durga Puja, Ramalila, Diwali, Kartik Purnima (Dev Deepawali, Guru Parb), Dashahara (Kullu),Rathyatra, Nag Nathaiya (Varanasi), Bhrawafat, Id-ul-Fitr, Easter, Christmas, Carnival (Goa), Burhawa Mangal (Varanasi), Ganga Mahotsava, Taj Mahotsava, Khajuraho Mahotsava and Desert Festival.

Unit – V
Handicrafts and Handlooms. History of Dance Styles and main Gharanas of North Indian Music. History of Drama in India and its present scenario.

DTT - C-206: COMMUNICATIVE ENGLISH

1 Basic languages:
Tenses, one word substitution, Synonym & antonym, special terms related to management studies

2 Basic letter writing
Letters of enquiry, Quotations, Orders, Complaints, Apologies, Requests & replies from hotels point of view, Demi official letters, Circulars, Letters connected with sales, Letters for financial arrangements

3 Extempore speaking Elocutions, etiquettes & manners, phonetics

4 Report writing
Basic format of reports, investigate reports on accidents, evaluation & appraisal reports, miscellaneous reports connected with hotel industry

5 Writing bio-data interviews